I get asked one question a lot when people want to start marketing their business online. It’s always the same and it got me thinking about this. How much do you read? Of course, it’s not just how much, it’s also what you read that counts. The question I was keep being asked is:
“What are the best books to learn Digital Marketing?”
Here’s the thing, I have NEVER recommended a single book on Digital Marketing.
Simple, it’s a space that’s moves far too quickly to be able to read a book about it. By the time it’s published new features have been released, stats have changed a new network has come on the scene, etc.
The world in general is moving far too quickly and books are one of the slowest moving mediums.
Don’t get me wrong, I read books. I just don’t read books based on how to run your Digital Marketing.
Instead I read books about business, about marketing principles, about economics, about how companies run and about the people that do these amazing things.
Why do I read these style of books?
These books are directly transferable to how you run and more importantly market your business.
People mistake “marketing” for artwork and adverts. This is not the case.
Marketing your business is ALL about how your business succeeds. How people perceive you and your brand.
It’s about how you interact with your prospective clients, then your customers and all the other relationships you have as a part of your business. This includes your suppliers, partners, employees, managers, bosses, EVERYONE!
So when I talk about reading books about marketing, I’m really talking about reading books about creating a better complete environment around you, your life, your business, your product and your clients.
What are some of my favourite books?
This is a hard question, but there are a few ALL time classics that will help you to build your marketing and your business at the same time.
David Ogilvy - Ogilvy On Advertising – It’s a great read from one of the fathers of marketing. Think about the TV series of Mad Men, David Ogilvy was the original Mad Man in advertising. This is his take on the industry, written in 1983 (the year I was born), but more importantly, it tells you the very basics you should understand about any form of marketing.
The E-Myth Revisited - Michael E Gerber – This guy has worked with hundreds of small businesses over the years. He understands how companies work and most importantly he understands why they fail. Read this to get a better understanding of what you need to do, whether it’s your company or not, you will walk away understanding more about marketing yourself and your business.
The 7 Habits of Highly Effective People - Stephen R Covey – I was really lucky to be involved in a company that had the partnership to train other companies in the Franklin Covey way. I’ve been through this book, cover to cover a couple of times now and occasionally I go back to it, refer to it, and sometimes simply re-read one particular chapter. I can’t recommend this enough, as you can use these methods for yourself and your business.
The 4 Hour Work Week - Tim Ferriss – I’m a BIG fan of Tim Ferris, but don’t think this book is about not working. It’s almost the opposite. It’s how you can run your business in the most effective way possible. How you can leverage your time and your money to make the best life possible for yourself. Implement these things to marketing your business and you’ll relieve stress and see increased results. It’s worked for me!
Zero to One - Peter Thiel – All about startups, this book can be read quickly and easily to help you understand more about your offering as a business. What is it that we are actually doing, what do we want to do, where do we want to take our products. Remembering that it’s all about the clients needs, not our own, this book should help you rediscover your business’s meaning.
– Another fantastic read that will directly impact the way you think about everything you do when it comes to marketing your business. This book can be about your personal life just as much as it can be applied to what you are doing for work. Ask yourself the simple question, do people buy your product, or do they buy your why?
I could go on and list more, but I think this is a great starting point. Enjoy the books, but most importantly remember, the best practices, for your life or your business can be applied to so many things in the world. Whether it’s your business or if you work in marketing for someone else, each and everyone of these books will help you build your life in the most profitable way possible.
During this year, I’ve been travelling a lot, but whilst on “downtime” travelling on planes, trains or buses, I’m trying to encourage myself to read more. My favourite though was a weekend in Koh Ta Kiev in Cambodia, which was simply stunning. No electricity, wifi or mobile signal, which meant in just 48 hours I read an entire book. It’s been years since I’ve done that.
Let me know if you have any favourites that have really helped you change the way you live and work, I always love good recommendations.