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It’s amazing how one well placed “@“ symbol, with the right collection of letters after it can result in more than 1400 visits to my latest blog article, “The Body Experiment”. When I wrote the article, it was more of a public accountability post for myself. It was a way of making my success losing weight public and making sure I didn’t go anyway but forward. I definitely didn’t want to go back to how I was.

So I wrote the article. I included in the article part of my inspiration, Tim Ferris. His series of books, the 4 Hour collection, has been a huge influence for me, and as I finished the article, I felt really good about what I had learned and more importantly what I had implemented to achieve HUGE results. So what’s all the Tweet Tweet about?

As I was finishing the article, I was getting ready to post it on to Social Media. As I would usually do, using Hootsuite, I selected two of my profiles, so LinkedIn and Facebook and started writing the post. When it came to my Tweet (I always Tweet separately, most of my FB & Li posts are the same) I thought how cool would it be to make my thanks known to the author of the books that helped me so much.

So I wrote the tweet, I added an @tferriss in the tweet. I posted it. Went to bed, and thought nothing more of it.

This morning, after having been awake for a while, having gone for a run, eaten 30 in 30 (30 g protein within 30 minutes of waking up), I sat down with a coffee and started checking my email. I started to see some notifications about retweets and favourites on my tweet. I looked into it and noticed that Tim Ferriss had in fact retweeted my tweet.

This went out to his 1m + followers and resulted in a barrage of visits to my site, favourites on my tweet, new followers and retweets. It was an EPIC day for my blog. This isn’t a blog that I use to earn money, it’s not a blog that I push people on to services as an affiliate link. In fact the only thing I really use it for is to have my own personal brand.

I like to share and post my own musings and thoughts. I like to keep pushing ideas out there. I also really like having a personal brand, something where people can look at who I really am and what I really do.

Tim sharing this article was a great feeling and I can’t recommend it enough, not necessarily for business, but even more so for a great personal feeling. Chuck up some tweets to famous people, to people you look up to and those that you admire. It’s really important to not get disheartened if at first you don’t get answers. Carry on.

The day it does happen, it’s a GREAT feeling! 


Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.