I’ve been reading a lot of articles recently and realised that there are numerous opinions on the subject of social zombie-ism and whether or note cosset is doomed in terms of social interaction.

Countless times recently I’ve seen people sat next to their friends, not talking, but simply looking down at their phones. It’s not 1 person in the group, it’s the entire group doing the same thing. Have we lost the ability to interact and talk to each other?

Einstein - Social Zombies Quote
Says it all doesn’t it?

The meme above made me chuckle at first, but then got me thinking about this. The more I look around for it, the more I realise SOOOOO many people are doing it. Message over conversation, email over telephone call and self-worth coming from likes and hearts on your photos rather than from who you are and what you do in your day to day life.

It’s a crazy world we’re in when dating is a simple as swiping right and making friends is clicking “Send Friend Request”.

What ever happened to talking to people? Getting to know one another? Asking about people’s day?

In a conversation recently it came up again and I’ve been asking a lot of people for their input on this situation to see if it’s just me that’s scared of social interaction disappearing completely, replaced by likes, comments and shares.

We were speaking about how kids don’t seem to communicate as much anymore, and I believe it’s due to the fact that they have no need to. When I was a kid at school, monday mornings were exciting. You would recount stories of your weekend to your friends, and you would have to tell those stories in detail, helping the other person really imagine what you had been up to.

We also listened intently to our friends’ stories as we wanted to really feel what they had been doing over the weekend as well. It’s an amazing experience, to actually listen and hear what people are saying, rather than nowadays simply listening with the intent to reply.

I think the younger generation has lost this ability to talk, describe, listen and imagine to all these stories as they already know what there friends were up to. It’s all over Instagram, Facebook and Twitter. So why bother talking about it at all!

I don’t know if it’s just due to old age, or if it really is going to be a massive problem, where future generations simply tweet, emoji and text each other, even whilst in the same room, as it is so much easier than human contact and interaction.

Is Social Media to blame? Technology simply evolving the way we communicate or is it eradicating it?

I don’t know for sure, but I’d like to see if I’m the only one that thinks this way, or if it’s possible that there are lots of us feeling that the art of conversation, face 2 face and talking/listening is really disappearing.

Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.