Since the beginning of time, content has always been king.

Neanderthal man created drawings of what was happening.

He depicted the world around him by telling a story.

Hieroglyphics with the ancient Egyptians. Carefully crafted to tell a tale and to pass that tale on to others.

Scrolls and parchment, where scholars, mathematicians and artists captured moments, places and stories, be it through words, paintings or music.

Books started to be written, about what was happening in a time where people knew they might not live long enough to pass it on to their heirs.

Some people even wrote stories of a world they wished existed. With morals and lessons to be learnt hidden amongst the intricacies of characters and plots.

Eventually newspapers were printed. A way to tell all the stories of the month, then every week and eventually as we now know them, on a daily basis.

Sharing the events of the world, each page broken into smaller articles, each one telling its own story.

Early advertising started, and most of the ads were stories about how people’s lives had changed since buying this or that.

People started to take in those tales and began to question why they didn’t have that in their lives.

Radio then came along and it changed the way we absorbed these stories. We listened instead of read, but we kept on paying attention and we continued to be subdued by the content.

TV came along and disrupted the radio. We could now see and hear the storyteller and as a result the narratives became more appealing.

News stories, followed by fictional stories gripped its viewers until eventually every household had a television.

Then came the internet. The world was connected. People could now share their stories, they could immortalisé their own content like the pharoes in Egypt did all that time ago.

Official websites, then personal blogs, filled with posts on every topic you can imagine, then came social media.


Social media allowed us to all tell our story in as little as 140 characters. We could share our wins, our epic fails, even our love and hatred for things.

If you haven’t realised yet, “content marketing” online today, is nothing more than the latest channel for us to share our story.

Content Has Always Been King!

Be it a personal blog you want to start or a corporate platform to showcase who you are, start by going back to the basics.

Tell a good story and make it something that is worth passing on down in the ages.

Remember, ALL your ancestors have been great at it, that’s how you know who your great grandfather is, or what happened to King Henry VIII. We’re all born to tell and remember stories.

Who knows, in 2,000 years time, maybe our Tweets and Snaps will be on a museum wall somewhere, showing the antiquated way in which we shared our stories.

If you are looking for help with your Digital Marketing, or you just need some inspiration. Why not join our completely FREE Facebook Group: It’s All About Digital Marketing. We have new content every week, including tips, hints, guides, tools & hacks to get better results! 

Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.

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