Creating engaging content on your facebook page is the first step. We’ve covered why Content Has Always Been King in a previous post, but now you’re getting engagement but no sales on Facebook.
It’s starting to get frustrating, I know, I’ve been there, in fact, we’ve all been there and sometimes have to re-visit for short periods: It’s like an abandoned summer vacation resort, in the middle of winter.
You end up feeling cold, like it’s a winter’s night, you’re all alone, and these likes and comments aren’t going to be enough to keep you warm.
Here’s the good news!
You’re already achieving more than the average. Some people have their facebook page up and running but they’re not even generating engagement on their page, let alone sales.
If you can go back to a time when you had just started using your Facebook page, what did it feel like? How much engagement did you have then? What did you do to make that work?
A lot of us forget the trials and errors we’ve made along the way. How much content we’ve posted, be it text, pictures, short videos, that haven’t generated any interest at all!
Over time, you build up the right ideas and the right format that works for you and that works for your audience. But all of that happened through testing, right?
Always Be Testing!
There’s a few things that might be stopping you from achieving more success. The one thing you might not want to hear is, it’s all about you and YOU alone have the ability to make this change!
It’s a process, not an Ikea DIY furniture instruction booklet. This will take time, patience and will be a test of your determination. It doesn’t usually happen first time.
So let’s look at a few things you can test and do differently to help increase sales:
i. Landing page copy
If you’re not sending visitors to a specific landing page for a promotion then you need to stop right now. Sending people to your home page, or to a list of your products is RARELY going to get you any sales.
You want to make sure you follow a simple formula for this process:
Identify Problem -> Present Solution -> Call To Action
This process can take many different forms, and can be long form copy, video or otherwise. But the formula works.
If you can identify a real problem and most importantly, your visitors can relate and identify themselves, really feel that problem, you’re halfway there.
Then present your solution. This needs to be interesting, it can’t just be “here is my product”.
Try to make it engaging, relate back directly to the problem and help people understand that life will be better once they make this decision.
ii. Your Call To Action
You would be amazed how many people forget about this stage! Seriously, AMAZED!
A clear CTA (Call To Action) is so important.
This can be anything from as simple as “BUY NOW”, to “Are you ready to change your life forever?” Depending on your service, product, you’ll want to tailor make it to suit your client’s needs, not yours! Put yourself in their shoes.
Don’t be shy to put a couple of CTA’s on your page, one before the fold (on the top section of your page so as it’s seen straight away) and then included in your content along the way.
Maybe you can have a newsletter signup on one side of your content. It’s amazing how and why you’ll start picking up new subscribers. Sometimes it’s the last thing you’d ever imagine that actually works the best.
You won’t truly know what call to action works best for you till you’ve put them out there and seen the results. TEST!
iii. Is your offer strong enough?
A simple mistake that is often overlooked is the offer. Your product, your service, your package, whatever it is that you’re selling.
How are you positioned against competitors in your space? Do you offer more value than they do, are you giving the right things for the right audience? All of these things matter.
Do some research and spend some time figuring out where you stand. Don’t think that because you’ve given 50% off you are going to make sales, that’s not the way it works for most products.
Those kind of offers work really well on essentials, like toilet paper or laundry powder. You need them, and will often buy one on offer as it is an easy, relatively cheap, regular purchase.
So here’s the real question if you’re getting engagement but no sales on facebook; are you ready to do some testing?
Try, try and try again!
When coaching I often refer to Daymond John , creator of FUBU and now worth over $250 million.
ABT – Always Be Testing
When he started his clothing line, in his mum’s house, he would make hats in different colours, different sizes and then would hit the streets to sell them. By doing this he would know which colours were more popular, which sizes he needed to produce more of, etc.
You need to be doing the same, and if you’re not prepared to, well, you know what happens then right? You’ll simply continue having engagement on Facebook but no sales!
I wanted to add a little extra piece to this article. The reason is, too many people think it’s a straight up transaction, as if someone walked in to your “physical shop”. They see something, they buy, they leave.
Life doesn’t work like that online, at least not most of the time.
There needs to be a relationship with you audience, your followers, those people that are involved with your brand.
The best way to do that is by you offering them MASSIVE VALUE before you even ask them to buy!
Ask yourself a few questions, like:
- What can you do to help your audience today?
- What can you give them, free of charge, that would make their lives better?
- How can you continue to give to them, so that when they are ready to buy, they automatically buy from you?
These sound like simple questions, but really think about it. A blog about what your cat did this weekend may be fun for you, but in reality, it’s not going to help them.
So figure out what you can do to build a real relationship before the sale. See what content works best for them, or alternatively, just ask them what they need the most help with right now! You’ll be surprised at what you find out.
If you want some help on this, I’d be happy to give you some pointers in the right direction. Check out our Facebook Group: It’s All About Digital Marketing this is where I share the juicy good stuff, but more importantly it’s the best place for you to get some help, ideas and share within an awesome community of people just like you!
Good luck with everything, remember to keep testing, you’ll get there eventually. Everyday is a learning curve, even for me after nearly a decade in this industry.
Just don’t give up!