It’s true, I spend a lot of my life thinking about these “great” ideas, trips, plans and other things and eventually get to a point where I’m executing and then wonder to myself, “what the hell am I doing?”

Don’t get me wrong. I thoroughly enjoy my life, but at times I get revved up and ready to go, only to look back on what I’m doing a little way down the road and wonder to myself how I ended up there.

It’s as true for my professional life as it is for my personal life.

“What the hell am I doing” moments in the past!

Over the years, I’ve started businesses, I’ve come up with ideas, I’ve implemented strategies and taken on huge opportunities.

Some worked out well, others not so much. A few just annoyed the hell out of me. But regardless of the project or endeavour, I’ve always ended up just looking back and having a WTF moment.

You my be wondering why I would decide to write about this at the moment, whilst spending most of my time moving around and living a Location Independant lifestyle.

Well, this particular time it’s less about the travelling and more about the professional side of things.

My business took a massive hit last year after the Brexit referendum, and ever since then I’ve had a new found caution towards what I do and how I do it.

Don’t get me wrong, thankfully the company has come back to a pre-Brexit level, more or less, but I find myself currently diversifying and “creating” more than I’ve ever done before.

Inspiration and others

There is a mixed school of thought out there about having multiple projects on at the same time.

Some people say, you need to focus on just one thing, others will tell you to machine gun approach life and make sure you find what you like and enjoy.

If you look at Steve Jobs, “father” of the iPhone, you can see that Apple was his baby, pure and simple. But he and Apple were involved with, bought out and owned other businesses too (think Pixar for example).

You also have Elon Musk, who is straight up running Tesla, Space X and now the Boring Company and who knows what could be next.

You see, that guy is a machine. Non stop, well oiled machine of a human being. And I’m no Elon Musk.

What the hell am I doing now?

So my little moment right now is, why, when I have my company up and running, and I need to keep up to date on my personal website, would I decide to build and create 3 new projects, having started two of them within 8 weeks of each other.

Sometimes, when inspiration strikes, I go in to overdive.

So far, one of my new projects has launched:

Nomadic Store – A travel essentials and more online shop. Looking at sourcing the best products, services and experiences for travellers, nomads and location independent people, just like me.

In just a couple of weeks, we’re picking up some steam and I’m focused purely on using the Facebook Page to build this business. I’ve made a few sales already and I’m continuing to source new products to keep this site fresh on a weekly basis.

I’ll be writing more about the Nomadic Store and how I’ve been getting on with Shopify and drop-shipping, as this is my first time using these services.

The next one…

Post Like Share – Digital & Social Media Marketing help for anyone and everyone! After nearly a decade in the industry, I decided it was time to create something that would help others to learn and become more effective when it comes to online marketing.

I’m starting with Facebook based courses, as I honestly believe this is the best platform out there at the moment. But we’re also bringing together content, planning and strategy training into everything we do.

A great way for small business owners and marketing professionals to improve their skills online.

Time to get back to work!

At the end of the day, I find myself asking “What the hell am I doing?” a lot at the moment, but I know it’s all for  the good!

I want to create new products, systems and revenue streams long term. So that’s what I’m doing!

What have you been putting off recently? What have you always wanted to start, but keep telling yourself you’ll do tomorrow? Why not have your “what the hell am I doing?” moment right NOW? What would you start today?

Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.