Why is it that every year at this time we feel an obligation to start figuring out who the new us is going to be? Is it just me that feels that way, or is everyone else feeling something similar? The new year = the new me. Whether it’s about weight, healthy living, giving up booze, or strategy for business, career, and goals for the 12 months to come, I feel an overwhelming urge at this time of year to start setting myself all kinds of new goals, that realistically will probably never happen.

But this year is also the start of a new decade too. So maybe this time will be different?

Let’s be honest, it won’t!

This year, I’m keeping things simple. I recently turned 36 and have the though (put there by a friend) that it’s now a short run to turning 40; #4to40

It’s freaking me out a little bit. It turns out when your parents and older friends tell you that life goes by fast, and it keeps getting faster, they really weren’t lying.

I can remember being 18 like it was yesterday. That was 18 years ago.

In what feels like a snap of my fingers, my age has doubled. Now I have to take time to remember that during that time so much has happened, and I’ve done so much. If you don’t take the time to think about, the reality is you convince yourself that you’ve done nothing, that time is fleeting and that simply isn’t true. No matter who you are!

One of my favourite (and most documented times) was actually living a completely nomadic lifestyle in 2017. Feel free to click on the link, 20 countries in that year, and it was incredible. 

So what are my resolutions (insert unachievable goals here) this year?

Simple! I just want to be a little bit better than I was last year. That’s all.

No crazy benchmarks, no unrealistic goals, and definitely nothing that’s going to stress me out (when I don’t actually do it) and depress me in 11 months when it turns out I haven’t done it all.

So some of the things I’d like to do include living a healthier lifestyle. Now that doesn’t mean dry January (for anyone who knows me, you know how hard that would be). It also definitely doesn’t mean going vegan, for my sake or the planet (everything in moderation sounds better to me, plus I love a Cote de Boeuf on the BBQ).

I’d also love to read more. For knowledge and for pleasure. Fiction, non-fiction and self-help books. Lots of them. No set goal for 1 a week, or anything like that, but simply a conscious decision to read more (rather than keep binge-watching something I’m not even that interested in on Netflix – sorry Netflix).

When it comes to work, I’m not setting myself crazy financial goals, I just want things to be more stable overall. Fewer ups and downs and more maturity in the company, the team and the services we provide.

Something that isn’t a goal, but that I’m really looking forward to is continuing with the All About Digital Marketing podcast, which we launched at the end of July 2019 and is (as I write this) now on its 26th episode. I’ve loved the conversations I’ve been able to have as a result of hosting the podcast. It’s truly been an amazing journey so far, and I’m looking forward to seeing what comes next.

So, as I continue to contemplate the new year, new… whatever it may be, I encourage you all to simplify the new year’s resolutions this year and keep on track to being happy and awesome! We all are in our own little way.

Happy New Year everybody.


Written whilst watching Tim Ferris interview Neil Gaiman

Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.