It’s really important to understand that making changes in your life, and sticking to them, isn’t easy. That’s why I try to focus on small changes. Step by step, day by day, rather than looking for a huge shift in a short time frame. There’s nothing worse than setting yourself up for failure. When people ask how you achieved something, there’s a serious reality that most people don’t want to hear and that’s “it’s not always easy”!

“It’s about the journey, not the destination!”

If you had asked me what I thought about a note like the above a few years ago, I probably would have sighed. I thought of it as a complete cliche and something used to help people justify whatever it was that they were trying to do, but not doing.

Now, it’s ingrained in me. It is a cliche for a good reason. It’s true, and it applies to almost everything in life. Where you’re going is only a small part, but how you get there is what matters.

It’s not always easy!

To be clear, not everything I do every day comes to me naturally. Some days it flows, it’s easy and I love it. Today, for example, it wasn’t flowing. I’m running later than usual on my morning routine, and whilst trying to come up with an idea for what to blog about, I realised that it’s not always easy.

But thanks to the daily practice, continually coming up with ideas, (not unlike James Altucher recommends with his 10 ideas a day concept) it only took me a minute or so of thinking to identify today’s topic. After all, it’s as relevant as it can get, as I was struggling there for a moment.

Getting started once and for all

We all know that losing weight, starting to blog, regularly posting on social media for our business can be hard work. But it all starts with a single action. Another cliched but great quote is:

“A journey of a thousand miles begins with a single step.” – Laozi

How true is that! Whether you want to improve your digital marketing, start writing a book, or simply want to connect more with people on LinkedIn, everything needs to start somewhere.

I love the 1% a day concept. If you can take just 1 action, each day, towards your goal, you’ll be amazed by the results at the end of the first week, month, year. Those little quick wins that you experience at the early stages after having got started, will fuel you going forward. Before you know it, it’s been weeks, months or even years that you’ve been doing what you set out to do.

Don’t think of the result, it’s too big to achieve. Focus on the small steps you need to take each day, starting now, and that will fuel your journey and take you to incredible places you never knew existed!

Let me know what it is that you’ve always wanted to do, and let’s break that down into a 30-day challenge to get you started! Leave a comment below, or connect with me on social media to have a chat.


Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.

Let me know your thoughts...