So this year, I’ve been on a mission to read more. I called the original blog post; 2020 Read More: Always Learning. I’ve realised, it’s thanks to this that everyday I learn something new.

In a lot of ways, it might not be practical knowledge that I can implement straight away, but if I know that it’s infiltrating my thought process and this wealth of new information is beginning to sink in and help me to develop new thought processes and ideas. I like that.

Currently, I’m reading Thinking, Fast and Slow by Daniel Kahneman. This isn’t necessarily what I would call an “easy read” but I find the subject matter fascinating.

How we think is something that we should all have an interest in, right?

Whilst reading a chapter today about The Availability Heuristic (I won’t get into too many details) I realised just how important this was, for business and in my personal life. The ease at which and the frequency of things we can recall have an impact on how we see the world and how we see ourselves. This influences our decision making process. 

It got me thinking, learning this concept today and now being aware of it, opens me up to see things differently. I learnt something new and now I want to consciously make an effort not to let previous events in my life, and my ease or difficulty in recalling them influence the decisions I make going forward.

There was a quote in the chapter that I thought was good:

“I don’t spend a lot of time taking polls around the world to tell me what I think is the right way to act. I’ve just got to know how I feel.” – George. W. Bush, November 2002 

What are you doing everyday to learn something new? Let me know in the comments below. 


Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.