That’s right, another challenge. This time it’s a 2-week TikTok challenge. Before you think, oh god, another article about “why you should be on Tik Tok”, I’ll preface with this simple statistic:

TikTok has approximately 800 million active users

I’m not a huge fan of very short content, whether it be Instagram stories, or otherwise. I like short clips that get me interested in larger format content. Stuff that I can sink my teeth into. So I’ve always been put off somewhat by TikTok.

But, like with everything in my life, I set a challenge. Use TikTok for 2 weeks solidly and get a feel for what it’s all about.

If you want to find me on TikTok you can click here and take a look for yourself.

I shared stuff about what I was up to and even added in some digital marketing focused content.

The platform takes a little getting used to, and slowly but surely, it started sharing “recommended” videos I should watch. The “For You Page”, also known in hashtags as #FYP.

All of a sudden I’m watching people who have staged intricate videos intending to make people life and smile. I like that about TikTok, it’s mostly people trying to do something entertaining. That said, it’s also the part about social media I like the least, people doing anything to get more likes.

5 things that struck me about TikTok:

  • I don’t think parents know what their kids are up to on TikTok – this isn’t to scare anyone, but there seems to be a lot of children getting involved and not necessarily in an appropriate way.
  • Women can be very provocative, not something I’m complaining about, but a lot of the content contains some very mature themes.
  • Finding your place in and amongst the sheer mass of content creation that occurs on that platform, with little to no structure, other than #hashtags seems very complex at first.
  • Making videos for TikTok can be super simple, or laboriously hard – your choice. The videos that people stage and film in multiple parts, to then pull together, is crazy.
  • Trends and challenges seem to drive the content creation process for many people. When a challenge or a trend is happening, you’ll suddenly see the “same” video from hundreds of users.

I’m on the platform now, and I’m still trying to get my head around it. I’m going to be giving it another 2 weeks to see if I can put the SOCIAL back into social media on this platform. What I mean by that is, engaging more and getting involved in conversations.

I can’t see myself preferring this channel over some of the more established networks, but that might just be me, my age and my personal preferences. But it has been interesting to see what’s going on over there.

If you’re still on the fence, it’s simple. Challenge yourself to 30-days on TikTok – post once a day, and review some content each day. Just like this blogging every day for 30 days challenge. It’s interesting to see what’s going on and what it’s all about. If you don’t like it at the end of the 30-day challenge, then simply bin it, and forget about it.

But who knows, you might like it!


Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.

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