The thought of long security lines, check-in desks and busy airports right now feels like the last thing in the world I’d want to do. But I’m intrigued as to the views of others. Do you miss travelling? 

Don’t Trust The Media 

So that subheading probably could be added to 99.99% of any content, about any subject, but as I read headlines such as Coronavirus: Holiday bookings “explode” as travel restrictions ease I start to ask myself if I’m the only one that doesn’t want to travel right now. 

But as I read the article in more detail, and bearing in mind this was published on the 27th June, I realise that “explode” is a ridiculous word to describe the change in behaviour. 

Companies were reporting, 50-80% increase in bookings, week-on-week. At a time where the week before you COULD NOT TRAVEL anywhere, and during which time I imagine bookings were as close to ZERO as they could have been. 

So an increase of 50%, or even 80%, on potentially next to nothing, is about as far away to “exploding” as I could imagine. 

Is everyone in a rush to travel? 

When I ask the question “do you miss travelling?” People often think straight away about going abroad. What about a road trip in your own country. That’s travelling too, right? 

I think there’s a big misconception between taking a holiday and travelling abroad. The way the world feels right now, I’d prefer to take a holiday that didn’t involve travelling abroad. 

I’m not scared of this virus. But I’d say I’m respectful of it. What I mean by that is, I’m not taking unnecessary chances. I’m happy to wear a mask in public, and in fact, always do if I’m going food shopping or anything else. 

But I’m in no rush to go back to jam-packed restaurants or nightclubs. Nor planes and busy airports. I feel like this year, it’s not going to be worse than before, it’s just going to be different. 

I’ll take the time to explore new places around where I am. I’ll sort out essential travel if I really need it. But in the meantime, learning to make the most of what’s around you and what you can do should be a highly sought after mentality. 

Do you miss travelling? 

Of course, I miss travelling. I love exploring new places, experiencing new cultures, and ultimately discovering new places (just like my Nomadic 2017 year). But right now, nothing is stopping me from doing a very localised version of the same thing. 

Within a 6 hour radius of where I am, by car, I can go to the alps, I can get to Barcelona, and I can visit the thousands of places in between, at very little cost, and with very little risk in comparison to going to an airport and jumping in a tiny aluminium tube filled with strangers that I know nothing about. 

I guess it’s all just a change in perspective at this time. 

Are you planning on getting away as soon as possible? Or are you warier of heading to the airport than you were a year ago? I’d love to know. 


Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.

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