Way too often, clients will tell me that there just isn’t enough time to get stuff done. They’ll tell me a long list of excuses for why they can’t create content. They’ll often add things like “I’m not a good writer” or “ I don’t know what to write about”. All of these people are missing the point. Our creativity is like any other muscle in our body. It requires a workout. We need to constantly be training our creativity muscle. 

It may seem like an oversimplification, and there are some reading this saying to themselves right now, “that’s not true for me, I’m simply not creative”. 

This challenge to blog for 30 days every day, is just another in a host of challenges that we’ve done as an agency and just one of many that I’ve personally done in my life to change my own limiting beliefs about what I can and what I can’t do. 

A 2-week challenge: Training Our Creativity

Setting yourself a 2-week challenge to create a short piece of content every day may change the very way you think about your creativity muscle. At first, it will still be challenging. But once you get started, you’ll quickly realise that every day it gets slightly easier and easier. 

It’s the compounding effect – 1% easier every day equals a whopping 37X change at the end of the year. Remember that. 

So no matter what it is that you want to start doing more of and that you’ve told yourself, you simply can’t do, be it drawing, painting, writing blogs or simply using social media to help build your business, it’s all about consistently pushing and training your creativity muscle. 

When I first set myself these challenges, I usually have that first day “oh crap, what am I going to do today” moment. That’s natural. But it’s a fleeting thought for me. Why? Simple, I choose the first thing that comes to mind and I just get started. Once I’m going, it gets easier, and invariably, it becomes a habit. 

Get started – It WILL get easier

If you can imagine the first day you get on a treadmill or the first day you start a new diet, it’s hard. It takes will power, motivation and ultimately it feels exhausting and you may even think it’s never going to work. 

And then you do your first run, and it doesn’t feel so bad, but man does your legs hurt after the first run in ages. With diet, you end up weighing in the next day and you realise you haven’t lost any weight, it may feel disheartening. But as you stick with it, it becomes easier to do, and you start to see the results. It may be running for an extra couple of minutes or seeing the scales drop down on your weight. 

The same is true for your creativity. Just get started. Simply be creative by creating something (anything is better than nothing) and then consistently repeat that process. As I continue to write the content for this challenge, I haven’t struggled to find things I want to write about. As the days go on, I’m finding it easier and easier to choose a subject and simply write about it. 

If I can encourage you to do anything at all, it would be this:

Set yourself a 2-week challenge, to do something every day for those 2 weeks. By the end of the 2 weeks, I’ll guarantee you’ll find it easier and simpler than you ever thought possible. By the end of the 2 weeks, you may even feel like extending it and making it part of your daily practice. If you’re feeling brave, make it a 30 Day Challenge like this blogging challenge

Who knows, maybe it even becomes a new daily habit for you! 

Repurposing Content – Update 18 Aug 2020

I’m really loving what we do at the moment. Between Social INK, the All About Digital Marketing podcast and our personal websites (James O’Donnell and me) we’re producing more content than ever before.

But we’re also being smarter about it than ever before. We’re using a lot of repurposing techniques and this blog post has now become an episode of the All About Digital Marketing podcast too.  

You can find the full episode on Apple Podcasts, Google Podcasts, Spotify Podcasts and even Stitcher

Be sure to subscribe and leave a review to let us know what you thought. 


Chris Bruno
Chris Bruno

I’m Chris Bruno, Founder and CEO of Social INK, a community-driven, social-first, digital marketing agency. I'm also the host of the All About Digital Marketing podcast. I'm passionate about marketing, travel, food and continual development.

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