When I started this article, it was meant to be a short blog titled “Why I think Pokémon Go WILL be a great online local advertising opportunity for businesses” but it’s turned in to a bit more than that. You see, I think this APP could be huge. In fact, it already is huge. I think it will be the biggest game app we have ever seen so far. It’s not just about downloads, but engagement, Daily Active Users and Revenue will surpass anything we’ve ever seen before.
The recent release of Pokemon Go has hit the world by storm. It’s had twice the number of installs than Tinder (in a week) and now has higher daily active users than Snapchat. This is insane numbers considering it’s only been a week and it hasn’t be released globally yet.
I’ve been reading a lot of articles recently and realised that there are numerous opinions on the subject of social zombie-ism and whether or note cosset is doomed in terms of social interaction.
Countless times recently I’ve seen people sat next to their friends, not talking, but simply looking down at their phones. It’s not 1 person in the group, it’s the entire group doing the same thing. Have we lost the ability to interact and talk to each other?